[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.34r.cz\/volba-strategie-podniku-se-stava-nezbytnou-soucasti-podnikatelske-cinnosti\/#Article","mainEntityOfPage":"https:\/\/www.34r.cz\/volba-strategie-podniku-se-stava-nezbytnou-soucasti-podnikatelske-cinnosti\/","headline":"Volba strategie podniku se st\u00e1v\u00e1 nezbytnou sou\u010d\u00e1st\u00ed podnikatelsk\u00e9 \u010dinnosti","name":"Volba strategie podniku se st\u00e1v\u00e1 nezbytnou sou\u010d\u00e1st\u00ed podnikatelsk\u00e9 \u010dinnosti","description":"V\u00a0podniku se rozli\u0161uj\u00ed strategie optimistick\u00e9, pesimistick\u00e9 a realistick\u00e9. A\u0165 u\u017e se podnik rozhodne vytvo\u0159it kteroukoliv z\u00a0nich, m\u011bl by si ujasnit, co z\u00a0takov\u00e9 strategie vlastn\u011b pot\u0159ebujeme … ","datePublished":"2023-06-14","dateModified":"2023-06-14","author":{"@type":"Person","@id":"https:\/\/www.34r.cz\/author\/#Person","name":"","url":"https:\/\/www.34r.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/093836c6bc976bea6a4c3cd39f9136c261430c33201aa865249fef2be34e3fdb?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/093836c6bc976bea6a4c3cd39f9136c261430c33201aa865249fef2be34e3fdb?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"34r.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.34r.cz\/wp-content\/uploads\/img_a314314_w1903_t1525115819.jpg","url":"https:\/\/www.34r.cz\/wp-content\/uploads\/img_a314314_w1903_t1525115819.jpg","height":0,"width":0},"url":"https:\/\/www.34r.cz\/volba-strategie-podniku-se-stava-nezbytnou-soucasti-podnikatelske-cinnosti\/","wordCount":390,"articleBody":"V\u00a0podniku se rozli\u0161uj\u00ed strategie optimistick\u00e9, pesimistick\u00e9 a realistick\u00e9. A\u0165 u\u017e se podnik rozhodne vytvo\u0159it kteroukoliv z\u00a0nich, m\u011bl by si ujasnit, co z\u00a0takov\u00e9 strategie vlastn\u011b pot\u0159ebujeme vy\u010d\u00edst.Sou\u010d\u00e1st\u00ed podnikatelsk\u00e9 \u010dinnosti je stanoven\u00ed podnikov\u00fdch c\u00edl\u016f, v\u00a0sou\u010dasn\u00e9 dob\u011b se st\u00e1le v\u00edce vyu\u017e\u00edvaj\u00ed strategick\u00e9 (tedy dlouhodob\u00e9) c\u00edle. Ty mus\u00ed b\u00fdt stanoveny na z\u00e1klad\u011b pravidla SMART (mus\u00ed b\u00fdt specifick\u00e9, m\u011b\u0159iteln\u00e9, atraktivn\u00ed, realistick\u00e9 a term\u00ednovan\u00e9). Rovn\u011b\u017e je pot\u0159eba c\u00edle uspo\u0159\u00e1dat \u2013 vrcholov\u00e9, prov\u00e1d\u011bc\u00ed, d\u00edl\u010d\u00ed a element\u00e1rn\u00ed c\u00edle.Strategie by pak m\u011bla popisovat zp\u016fsob, jak dan\u00fdch c\u00edl\u016f dos\u00e1hnout. P\u0159i z\u00e1kladn\u00edm rozhodnut\u00ed t\u00fdkaj\u00edc\u00edm se samotn\u00e9 tvorby strategie se firma zam\u011b\u0159uje na z\u00e1kladn\u00ed typy strategi\u00ed:\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Strategie podniku\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Obchodn\u00ed strategie\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Funk\u010dn\u00ed strategie\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Speci\u00e1ln\u00ed strategie\tD\u00e1le se rozli\u0161uj\u00ed strategie n\u00e1sledovn\u011b:Intenzivn\u00ed strategie (neboli agresivn\u00ed) \u2013vych\u00e1z\u00ed z\u00a0Ansoffovy matice:\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Pronik\u00e1n\u00ed na trh \u2013 firma m\u00e1 existuj\u00edc\u00ed produkt, kter\u00fd prod\u00e1v\u00e1 na existuj\u00edc\u00edm trhu.\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Strategie rozvoje trhu \u2013 firma vstupuje na nov\u00fd trh s\u00a0ji\u017e existuj\u00edc\u00edm produktem.\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Strategie rozvoje produktu \u2013 firma vystupuje na existuj\u00edc\u00edm trhu, ale s\u00a0nov\u00fdm produktem.\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Strategie diverzifika\u010dn\u00ed \u2013 firma vyvine nov\u00fd produkt, se kter\u00fdm vstoup\u00ed na nov\u00fd trh.Strategie integra\u010dn\u00ed \u2013jej\u00edm c\u00edlem je z\u00edsk\u00e1n\u00ed mo\u017enosti lep\u0161\u00ed kontroly nad dodavateli pot\u0159ebn\u00fdch vstup\u016f pro v\u00fdrobu, nad distributory i konkurenc\u00ed.Strategie diverzifika\u010dn\u00ed(jinak \u0159e\u010deno strategie divok\u00e9ho zv\u00ed\u0159ete) \u2013 d\u011bl\u00ed se na strategii soust\u0159ednou (zam\u011b\u0159uj\u00edc\u00ed se na roz\u0161i\u0159ov\u00e1n\u00ed aktivit), horizont\u00e1ln\u00ed (zam\u011b\u0159uje se na zav\u00e1d\u011bn\u00ed nov\u00fdch produkt\u016f) a sm\u00ed\u0161enou.Strategie obrann\u00e9 \u2013\u0159ad\u00ed se zde:\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Strategie spole\u010dn\u00e9ho podnik\u00e1n\u00ed \u2013 zam\u011b\u0159uje se na pos\u00edlen\u00ed tvorby aliance nap\u0159\u00edklad prost\u0159ednictv\u00edm joint venture, f\u00faze \u010di kooperace.\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Strategie sni\u017eov\u00e1n\u00ed v\u00fddaj\u016f \u2013 vyu\u017e\u00edv\u00e1 se v\u00a0dob\u011b, kdy je pot\u0159eba posilovat z\u00e1kladn\u00ed \u010dinnost podniku (nap\u0159\u00edklad p\u0159i tvorb\u011b nov\u00e9 struktury \u010di zaveden\u00ed nov\u00e9 technologie).\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Strategie zbavov\u00e1n\u00ed se majetku \u2013 zam\u011b\u0159uje se na prodej nevyu\u017e\u00edvan\u00fdch aktiv \u010di majetku.\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Strategie likvidace \u2013 zam\u011b\u0159uje se na postupn\u00fd prodej podniku, ov\u0161em za sou\u010dasnou hodnotu.                                                                                                                                                                                                                                                                                                                                                                                        4.4\/5 - (7 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Volba strategie podniku se st\u00e1v\u00e1 nezbytnou sou\u010d\u00e1st\u00ed podnikatelsk\u00e9 \u010dinnosti","item":"https:\/\/www.34r.cz\/volba-strategie-podniku-se-stava-nezbytnou-soucasti-podnikatelske-cinnosti\/#breadcrumbitem"}]}]